COPENHAGEN
During all of 2022, the iconic snuff brand celebrated its 200th anniversary. As the writer on the brand at Leo Burnett during that landmark year, I touched every piece of communication: digital, outdoor, promotions, new product introductions, direct mail, and emails. The character of the Cope guy is that of a humble man of few words. And the same goes for the brand and all of its communications.
MARLBORO
I have worked on many aspects of the Marlboro brand at Leo Burnett USA starting in 2021 including their Rewards program, Altria's land conservation initiatives, product designs, promotions, and even the birthday cards sent to Rewards members.
