HISTORY CHANNEL More 2 History campaign

CHALLENGE

History Channel 2 had trouble attracting cable viewers under 35 as they tended to regard the subject of history as mostly irrelevant to their modern lives.

SOLUTION

For History Channel 2's first-ever advertising done out-of-house, Millennials were targeted with an integrated campaign (print, digital and video) that showcased fascinating facts from history that were not only entertaining, but quite pertinent to their daily experiences. 

RESULTS

History Channel 2 boosted their Nielsen ratings and market share with the Millennial audience, and the award-winning campaign created a tone of voice that soon the rest of the cable network's communications would utilize for all its audiences.