NESTLE BUTTERFINGER  Comedy Network on Yahoo!

CHALLENGE

With a limited marketing budget in 2008, Nestle was looking to get more bang for its buck in cultivating Butterfinger's reputation as the most irreverent of candy bars. The brand had a long history with "The Simpsons" the decade before, but now they needed to branch out with something new and bold..

SOLUTION

We created The Butterfinger Comedy Network for Yahoo, the first of its kind ever ever sponsored by a candy bar.  By 'following The Finger" every day, Butterfinger's core audience of 12-25 year-olds would be fed a never-ending diet of comedic clips, meme's, comedy club feeds, GIF's, home video contests and promotions. (Not to mention the catalog of the brand's work with "The Simpsons.") And it was all done for the same cost of a modest TV campaign spend. 

RESULTS

The Butterfinger Comedy Network was an instant hit and doubled sales of Butterfinger in the first six months. The network lasted over six years on Yahoo, and even allowed for half a dozen new product introductions to reach a larger audience than any new Nestle product had before.